Jeanne Beker’s name is synonymous with style and grace in fashion. Recognized by many as the beloved host of Fashion Television and the The NewMusic, Jeanne has spent an entire career interviewing celebrities and uncovering their most private selves. Now, in Heart on My Sleeve, Jeanne reveals who she is in an all-new way.
This is not just a memoir but a wardrobe of memory. Jeanne walks us through her recollections of specific pieces of clothing and jewelry, precious items that have made an indelible impact on her. She invites readers to think more deeply about how what we wear—whether it’s a thrift-store find or high-end couture—acts as a touchstone to our most treasured recollections, reminding us of who we once were or of loved ones we hold dear.
With Jeanne as our style guide, we get up-close and personal with a star-studded cast, including Paul McCartney, Madonna, Karl Lagerfeld, Kate Moss, Oscar de la Renta, Beyoncé, and Keith Richards. But equally important, Jeanne introduces us to the family members and loved ones who form her closest entourage—including her wise Yiddish mother and her industrious father, both Holocaust survivors; her childhood neighbour Mrs. Jaskolka, a style maven ahead of her time; her two trailblazing daughters; and her many warm and exuberant friends who have seen her through the best and worst of times.
Jeanne proves that a life lived with style and substance is always in fashion. Bold, colourful, and authentic, this is Jeanne Beker at her very best and brightest.
Style maven Jeanne Beker delivers an uplifting and inspiring memoir that is a love letter to fashion as well as a chronicle of not only some of her incredible pieces, but of her experiences and wisdom. Beker's writing is candid, engaging, and authentic.
Heart on my Sleeve is more than an account of Jeanne's many successes and accolades. It is also a testament to her perseverance, resilience, and spirit. You will enjoy her company immensely—it is as much of a treasure as she is.
JEANNE BEKER was the host of the hit show Fashion Television, which aired in over 130 countries for twenty-seven years and was one of the most successful shows in Canadian TV history. Prior to that, she hosted the groundbreaking show The NewMusic and was a founding member of MuchMusic. A seasoned newspaper and magazine columnist, Jeanne was editor-in-chief of FQ and SIR magazines from 2003 to 2009. Currently, she is a frequent keynote speaker and style editor for TSC, where she hosts her eponymous show Style Matters.
Beker has received honorary doctorates from St. Mary’s University and OCAD University. She was named to the Order of Canada in 2013, inducted into the American Marketing Association’s Hall of Legends in 2015, and received a star on Canada’s Walk of Fame in 2016.
Jeanne lives in Toronto, Canada.
Q & A with Jeanne Beker*
GWR: You were a pioneer in music and fashion journalism—what was this like to be such a trailblazer in Canadian television?
JB: We were flying by the seat of our pants, no question, making it up as we went along. We didn’t really think of it as trail blazing at the time—we were just hell bent on being original and making great TV. We had no role models, of course, and it certainly was liberating to be able to be that unconventional. But it wasn’t always easy because not everyone understood what we were doing—or trying to do.
GWR: When it comes to fashion, you have covered the gamut. What was your favourite trend? Do you have a least favourite?
JB: I’m not really a big fan of the notion of “trends” to begin with, though I realize they often dictate the way people choose to dress. But in the early 90’s, the idea of “doing your own thing” came on strong again—the way it did in the ‘70s—and it was wonderful to see so many fashion enthusiasts break rules, and not worry about what everybody else was wearing. Once upon a time, fashion was definitely about doing what everybody else was doing—but self expression came into play in a big way, and that, to me, was the absolute healthiest direction to take. We saw a lot of exuberance in fashion in the ‘90s because of that mindset—and happily, it’s a kind of “trend” that never did really go away. I’ve also always loved the vintage vibe, and vintage dressing is certainly a wonderfully sustainable way to go.
In terms of “least favourite” trend—well, that’s a tough one because I’m one of those people who never says never. Certain things are jarring when they’re first introduced, but our eye gets very used to some of these things very quickly, so I’m good with all of it!!!
GWR: What are some of your wardrobe staples?
JB: Several pair of great fitting black pants, in a variety of fabrics, that can be dressed up or down; a well tailored black jacket; a few colourful silk shirts; a few little black cocktail dresses (sorry for all the black! LOL); as many cashmere sweaters as I can get my hands on; a great fitting pair of blue jeans; a leather moto jacket; a handful of silk scarves; high heels that are relatively comfy to wear (because nothing makes me feel as sexy as a pair of heels!); and empowering accessories—whether they’re bold, or sentimental, or whimsical, or just beautifully designed.
GWR: In Heart on my Sleeve, you thread together moments from your life by writing about pieces from your wardrobe that have special meaning, weaving in life lessons and experiences. How did you come up with the concept of telling your story through the lens of fashion?
JB: Although I appreciate being known for many things, I guess “fashion” is what most people associate me with, because SO many people grew up watching me on Fashion Television! But I was thinking of a way to get into my story-telling, and I thought about how my own wardrobe was so rife with so many memories. For some crazy reason, I almost always remember exactly what I was wearing on any adventure. Maybe it’s because I often look at what we wear as “costume”—the way we dress can help us feel our best, most authentic selves, and communicate so much about who we are to both others, and ourselves. I thought that by reminiscing about my cherished wardrobe pieces, I might encourage others to do the same. At any rate, all these pieces served as great springboards for my story telling, and gave me—and hopefully will give my readers—some fun insights into past eras, and the role fashion often played.
GWR: How did you decide on which items to feature?
JB: Well I felt I had to have a pretty good story to offer with each piece. There have been untold cherished pieces in my wardrobe over the years, but not all were worthy of featuring because they didn’t have a particularly compelling story to go along with them. Many of the pieces I wrote about I still actually own! Some are relegated to mere memories….and some I still have photos of. My talented daughter Bekky O’Neil did the illustrations in the book, so you’ll at least get an idea of what all these wonderful pieces looked like. And there are several old photos in the book as well, to really take you back.
GWR: Heart on my Sleeve is not a chronicling of your successes but rather a testament to your resilience, your spirit, and your perseverance. Why did you choose to write it this way?
JB: I feel that at this time in my life it’s really important to share as many life lessons as possible. The stories in this memoir, which are not in any chronological order, hopefully all offer some kind of lesson— from having faith, confidence, and compassion, to dreaming big, fearlessness, and the power of positivity.
GWR: What is the best piece of advice you’ve received?
JB: The advice my dad always gave me, which was his personal motto: Don’t be afraid. And never give up.
GWR: What do you hope readers take away from Heart on my Sleeve?
JB: I hope they understand how a little girl with stars in her eyes, who always kept an open mind and an open heart—and worked extremely hard—managed to realize countless fantasies during a brilliantly exciting era in pop culture. I hope readers will understand the role authenticity has played in my life, and how fashion, as superficial as it often is, can be a catalyst for self discovery and great communication.
GWR: If your book was a beverage, what would it be?
JB: A cross between hot ginger tea and a vodka martini, straight up, with olives!
GWR: Can you share what you are working on next?
JB: I’m co-curating a huge, fashion-themed exhibit with Canadian designer Paul Hardy which will be presented at Calgary’s Glenbow Museum (currently under renovation) when it re-opens in 2026. Incredibly exciting for sure! Details will be announced in the next few weeks.
*A version of this post was published on STYLE Canada.
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